Home Improvement Company Marketing & Website Design

All Green Improvements is a leading energy-efficient home improvement company in Southern California. We at AUUX Marketing built All Green Improvements website and brand from scratch. We provided the following services: Logo Design, Website Design, Social Media pages, sales funnels, landing page design, email marketing, CRM software implementation, SEO, and paid marketing. AUUX Marketing specializes in building energy-efficient home services based businesses. Our services are geared towards building and marketing energy efficient upgrade companies like Plumbing companies, HVAC companies, Roofing Companies, Window Companies, Paving Companies and other home improvement upgrade companies.

Home Improvement Company Marketing

When we launched our energy-efficient home improvement company in early 2017 we had many concerns about marketing our business online. Although we had years of experience providing home improvement services we did not have an online brand and presence. We hired AUUX to work on All Green Improvements online digital website and online marketing. I can’t express how much gratitude I have for AUUX marketing services and what they have done for our business.

Martin J. , ALL Green Improvements

ALL Green Improvements Case Study:

SEO

SEO:

ALL Green Improvements search engine optimization strategy was one of our priorities. We first started with ON-Page SEO which helped find broken links, 404 pages, pages with no content, and no structure. After fixing all the internal issues, we then worked on evaluating backlinks to the website and found some links that needed to be disavowed in the Google Webmaster Tools. Overall our SEO strategy for ALL Green is to help the site rank for top keywords within their industry. Our results are stated in the graph below:

Local Marketing

Local Marketing:

Local marketing is very important to companies that provide home services to local residents in and around their city. Google My Business listings helps local businesses get listed in the local 3 pack map listings that show up on Google searches. ALL Green Improvements did not have a Google My Business page or listing. We set up the page, optimized the listing, and imported over 50 pictures of before and after photos of the company’s prior work. Local Marketing worked great for ALL Green as they instantly noticed results by way of phone calls and website quote requests. ALL Green also had no exposure on local directories and we submitted their website and company information to over 10 great local directories. The graph below shows the results on the Google My Business Listings insights:

PPC

PPC:

ALL Green Improvements provides energy-efficient home improvement services. ALL Green’s services include New Roof Installations, New Air Conditioning Systems, Energy-Efficient Windows, Solar Systems, and Landscaping solutions. Knowing that they provide all these services we did extensive keyword research and composed a list of 2700 keywords specific to their industry and the services they provide. We set up over 10 Google Ads campaigns with over 30 landing pages each designed for the specific home service they provide. Our goal was to make sure their Google Ad quality scores are their best so that they can get a great ROI on their marketing dollars.

Social Media Marketing

Social Media Marketing:

People spend countless hours on social media platforms like Facebook, Instagram, and YouTube. If your company does not have exposure within those platforms you are potentially losing out on new clients. ALL Green Improvements company had no intention of getting exposure from social media platforms. We convinced them to invest a small part of their marketing budget on social media. We built out several sales funnels specifically designed for each home service they provide and built the funnels to generate leads. As soon as we launched our marketing campaigns on Facebook and Instagram, we immediately got results. The company generated a decent amount of leads from social media platforms and All Green decided to spend half of their monthly marketing budget on Facebook and Instagram marketing for their home improvement business lead generation. The two ads below are actual ads we ran with great success for ALL Green.

Website and Logo Design

Website and Logo Design:

ALL Green Improvements had an existing one page site when the company hired us to redesign and re-brand the company website. We created a brand new website and logo from scratch. We built specific service pages that the company offered. The pages included New Roof Installation and benefits of using a cool roof, energy-efficient AC systems, energy saving new windows, solar system installations and pages with information for homeowners. The company had no email system, CRM software, and any way to track salespeople and results. We implemented a CRM software directly linked to email, lead gen, and sales people to keep track of all the daily activities of the business. We also installed analytics to help track the activity within the website and help gauge marketing efforts. At the end of the day your website is your brand’s face on the internet. You want to make sure your brand is represented the way to want to be portrayed. AUUX Marketing can help any business looking to grow their online marketing efforts and reap the rewards.